BACKGROUND
Hello, my name is Cara. I build scalable creator partnership and operational programs at the intersection of product, data, and cross-functional execution. I lead initiatives that connect internal teams (product, marketing, legal) with external creator ecosystems to launch impactful programs, streamline workflows through data systems, and translate insights into strategic decisions.
My background spans creator operations, strategic partnerships, and data-driven systems design — equipping me to build processes that scale and drive measurable business growth.
SKILLS
Program & Operations
Program Design
Scale Frameworks
Lifecycle Workflows
Technical Fluency
Python
SQL
React
Next.js
Creator + Partner Strategy
Creator Engagement
Partner Onboarding
Segmentation
Data & Systems Enablement
Salesforce
Airtable
Analytics
Reporting Pipelines
Cross-Functional Collaboration
Stakeholder Alignment
Executive Reporting
Languages
Spanish
Korean
WORK EXPERIENCE
July 2025 - present
Creator Manager, Programs & Partnerships · WEBTOON
I lead a portfolio of 60+ global creator partners across one of the world’s largest digital storytelling platforms, driving strategic growth, launch execution, and long-term lifecycle management.
• Program Ownership: Lead cross-functional launch programs across product, marketing, editorial, and legal to ensure creator initiatives ship on time and align with platform strategy.
• Portfolio Strategy: Designed and implemented a data-informed creator tiering framework to prioritize high-potential IP, improving strategic resource allocation and adaptation planning.
• Data-Driven Decision Making: Analyze engagement metrics, audience trends, and cultural sentiment signals across platforms to inform executive-level portfolio and content strategy.
• Operational Scale: Built standardized onboarding and lifecycle workflows to improve program consistency and support scalable partner growth.
Program Ownership
Portfolio Strategy
Data-Driven Decision Making
Operational Scale
July 2022 - June 2025
Creator Specialist, Operations · Wattpad
Led operational strategy and systems design supporting 600+ publishing and entertainment projects across global markets.
• Reporting Infrastructure: Designed a centralized quarterly reporting system integrating Salesforce and Airtable, reducing manual processing time by 85% and improving executive visibility.
• Workflow Optimization: Built onboarding and campaign tracking systems that improved delivery timelines by 90%, increasing cross-functional alignment and partner satisfaction.
• Global Program Support: Supported multilingual creator portfolios (Spanish, Italian, Korean) and international industry initiatives including award programs and book fairs.
• Program Execution: Coordinated large-scale creator-facing initiatives including the Wattys Awards and cross-market publishing campaigns.
Reporting Infrastructure
Workflow Optimization
Global Program Support
Program Execution
August 2021 - June 2022
Publicist · Weller Media Agency
Led cross-channel communications and launch coordination for high-visibility cultural campaigns.
• Integrated Campaign Leadership: Developed end-to-end campaign execution timelines across media, social, marketing, production, and design teams.
• Cross-Functional Launch Management: Managed cross-functional coordination for launches and press campaigns:
• Strategic Narrative DevelopmentSecured top-tier media placements (Vogue, Billboard, WWD) by translating brand positioning into culturally relevant narratives:
Cross-Channel Communications
Campaign Execution
Media Relations
Cultural Insights
PROJECTS
Song Nerd
A comprehensive AI-powered music marketing platform that processes and analyzes audio data to generate high-quality training datasets and actionable insights for musicians.
Repository
Next.js
Python
TypeScript
React
Supabase
FastAPI
Agent Scraper
Multi-platform sentiment analysis platform that uses AI agents to analyze brand sentiment across social media platforms with real-time dashboard and export capabilities.
Repository
Python
JavaScript
Node.js
React
Hugging Face
Groq
Ollama
Project Archive